Main Article Content
Abstract
Consumer behavior and prospective changes in demand of food product have a significant impact on production and distribution decisions. Consumer responsiveness to changes in prices, income and other demand determinants is very important to production and market decision-makers. The present study estimates demand responses for selected fruits and vegetables in Oman using consumer aggregated national data. The main objective is to generate information needed for making public as well as private decisions. Results indicate that most fruit and vegetable consumers respond to price, and income changes in the expected manner. Responses are different from one commodity to another depending on its nature and importance in the consumer's diet habits. In a few cases income is not a significant determinant of the demand. Moreover, many fruits and vegetables have shown a relationship of substitution and complementary consistent with Omani diet. These results are useful in farmers and distributers to allow them to adjust their production and marketing services according to the consumer’s response.