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Abstract

This study aimed to determine the electronic media that can be used in publishing the culture of quality and academic accreditation, and the degree of importance of the use of media to disseminate the culture of quality and academic accreditation in the Yemeni universities. Obstacles to the use of these media have also been identified. The sample consisted of (164) individuals from administrative leaders and specialists in quality and academic accreditation. Data were collected from the sample by questionnaire. The study results showed a high degree of importance of the use of electronic media to disseminate the culture of quality and academic accreditation. There were no significant differences (p ≤ 0.05) in the perceptions of the study sample about the degree of importance of the use of electronic media due to demographic and functional variables such as: sex, university ownership, academic rank and previous experience. The results showed a weakness in the adoption of the electronic media to disseminate quality and accreditation culture. There were many obstacles facing the effectiveness of the use of media. The study provided some recommendations to activate the use of electronic media to disseminate of the quality and academic accreditation culture by the Yemeni universities in the light of the study results.

Keywords

Electronic media quality culture academic accreditation Yemeni universities.

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