Using the Learning Cycle Approach in Designing the Instruction of e-Marketing and its Effectiveness on Developing Systemic Thinking Skills and Motivation to Learn among Commercial Secondary School Students

Abstract

This aim of this research was to use the learning cycle approach in designing e-marketing subject and measure its effectiveness on developing systemic thinking skills and learning motivation among commercial secondary school students. To achieve this purpose, the researcher used a mixed approach of experimental and developmental research methodology. The researcher developed a systemic thinking skills test and a learning motivation scale. The researcher also developed a learning unit on the principles and concepts of emarketing to be used with students of Commercial Secondary Schools. These tools were applied on a sample consisted of 60 students from the commercial secondary schools during the 2011/2012 academic year. The results of this research revealed that the designed instruction based on the learning cycle approach has a statistical and a practical significance on developing systemic thinking skills and learning motivation among commercial secondary school students. Based on these results, a set of educational recommendations and suggestions were proposed.